A study on relationships among golfers functional attachment, emotional attachment and afterpurchase behaviors

This study took the Place Attachment as theoretical basis and used SEM to explore relationships among golfers functional attachment, place attachment and afterpurchase behaviors. Results showed that there was a positive correlation between golfers place attachment and afterpurchase behaviors. Besides, functional attachment played a more apparent and direct role in affecting the afterpurchase behaviors than emotional attachment. The golfers emotional attachment held on weaker power and it could act on the afterpurchase behaviors with the intermediary function of satisfaction. However, satisfaction did not play a significant role in intermediation.