Analysis of grassland industry based on SWOT analysis in Yanchi County, Ningxia

The development of grass industry is an important way for balancing ecological, economic, and social functions of grassland. This study analyzed the strengths, weaknesses, opportunities and threats (SWOT) of grass industry in Yanchi County using SWOT method. From the morphological matrix of SWOT, the goals and directions of grass industry development in Yanchi County were decided as reverse strategy of using the opportunity to overcome the weaknesses (WO). This WO strategy should be promoted with a series of growth strategy to establish grass industry area in Yanchi County.